7flix Continuity & Advert Breaks - Monday 22nd July 2019

Video opens with a highlight reel preview of dramatic stunts and reactions. — Just Vibes (50/100)

At 0:01

This is a classic teaser montage, setting a dramatic tone for what's to come later in the broadcast. All about building hype!

Why this score: The video starts with quick, intense clips and reactions, clearly designed to grab attention and preview exciting moments from the programming. It's not making specific claims yet, just setting a mood and hinting at the content of the 7flix broadcast being documented.

Original quote: “[0:01] [cheering] [0:07] >> Sunday at 7:00. [0:09] >> I'm going to be suspended from the [0:10] ceiling face first toward a bed razor [0:12] sharp flaming swords. [0:14] >> Wait, you're going to be on fire? [0:16] >> Yeah. [0:18] >> No. [0:18] >> No. [0:22] >> Oh my god. [0:24] >> HIS ARM'S ON…”

Sources: Creating Highlight Reel | Premiere Elements, How to Make a Highlight Video: Six Easy Steps - Clipify, How to make highlight videos and Reels | Clipchamp Blog

A rapid-fire promo reel for upcoming shows on Channel 7. — Just Vibes (50/100)

At 0:30

This is a classic TV promo montage — quick cuts and hype to get you excited for what's next. It's all about building anticipation.

Why this score: They're using a 'highlight reel' framing here, showing snippets of different shows like 'Australia's Got Talent' and 'The Only Lottie' with quick cuts and dramatic music. The goal isn't to convey information, but to create a sense of excitement and urgency, making you feel like you'll miss out if you don't tune in. A neutral framing would just be a simple program schedule.

Original quote: “AUSTRALIA'S GOT Talent starts Sunday at 7:00 on 7. Next Tuesday 7:30, who will dare to bare when the boys are back with a new all-star lineup? How much wax have you got? One night only, The Only Lottie is here. Next Tuesday 7:30 on 7.”

Sources: TV Promos - YouTube, ABC7 Contests and Promotions | Great Prizes & Tickets - ABC7 Los Angeles, ABC7NY Contests and Promotions | Great Prizes & Tickets - ABC7 New York

eHarmony claims someone finds love every 14 minutes. — Plain Sales Pitch (75/100)

At 1:02

This is a classic ad claim, using a specific, positive statistic to make the service sound effective. It's a direct appeal to potential users.

Why this score: The claim 'On average, every 14 minutes someone finds love on eHarmony' is a common advertising tactic. It uses a precise-sounding statistic to imply high success rates and build trust. While the number itself might be verifiable from eHarmony's internal data, it's presented without context (like how many people use the service, or what 'finding love' actually means). It's framed to sound impressive and encourage sign-ups, rather than provide a neutral, comprehensive overview of their success metrics.

Original quote: “I'm ready to build something that lasts. Are you? I'm on eHarmony. On average, every 14 minutes someone finds love on eHarmony.”

Made by Cow claims to be the world's first safe-to-drink cold-pressed raw milk, using testimonials. — Plain Sales Pitch (75/100)

At 1:45

This ad uses a bold 'world's first' claim and emotional testimonials to sell a niche product. It's all about perceived purity and taste.

Why this score: This is a classic product advertisement for 'Made by Cow' milk. The framing uses several persuasive techniques: first, the bold claim of being 'the world's first safe to drink cold pressed raw milk' positions it as innovative and unique. Second, it heavily relies on 'real people' testimonials, which are designed to create an emotional connection and build trust through relatable experiences ('burst of memories,' 'forgotten what real milk tastes like'). The emphasis on 'not heat pasteurized' appeals to a desire for less processed foods. It's framed to highlight perceived health benefits and…

Original quote: “Made by Caw is the world's [music] first safe to drink cold pressed raw milk. Oh, I see cream. We asked real people for their real opinions about our real milk. It's just a a burst of memories, just like it used to be. It's not heat pasteurized. I can't believe it's cold pressed raw milk that's…”

Claiming 'low prices for life' — a classic retail promise. — Plain Sales Pitch (75/100)

At 7:14

A general promise of 'low prices for life' is a common marketing slogan, not a specific, verifiable claim.

Why this score: The phrase 'low prices for life' is a broad marketing statement designed to attract customers. It's not a quantifiable claim that can be easily fact-checked, but rather a general promise of value. It's a plain sales pitch.

Original quote: “I came out We believe in low prices [music] for life.”

Pine-O-Clean claims '10 times germ kill power' — a specific, bold assertion. — Plain Sales Pitch (75/100)

At 7:22

The '10 times germ kill power' is a marketing claim often used to highlight product efficacy, but without context, it's just a number.

Why this score: This is an advertisement for Pine-O-Clean. The claim of '10 times germ kill power' is a specific, quantifiable assertion designed to make the product sound superior. While it's a marketing claim, it implies a measurable difference. The tagline 'It's not clean unless it's Pine-O-Clean' is an example of hyperbole, aiming to create brand loyalty.

Original quote: “Wonder where else the kids' new found ball has been. Thankfully, Pine-O-Clean has 10 times germ kill power. It's not clean unless it's Pine-O-Clean.”

This is a promo for a TV show, using classic dramatic language to hook viewers. — Plain Sales Pitch (75/100)

At 8:30

It's a straightforward TV promo, designed to create intrigue and anticipation for a show.

Why this score: The language like 'steamiest show,' 'secrets about to be exposed,' and 'you think you're perfect, but you're not' are all standard marketing techniques for a dramatic reality or soap opera type show. It's not trying to hide anything; it's just selling the drama. A neutral framing would just state the show's name and airtime.

Original quote: “>> Can't get enough of TV's steamiest show? >> Are you guys sleeping in the same bed? >> Well, just wait, cuz a whole lot of secrets >> You think you're perfect, but you're not. >> are about to be exposed. Mute the super switch. Wednesday, 8:30 on 7flix.”

AGT promo hypes up 'surprises' and 'mind-blowing' acts. Classic emotional button framing to build anticipation. — Emotional Button (75/100)

At 11:51

This is a promo for 'AGT' (America's Got Talent), using highly charged language to create excitement and curiosity.

Why this score: This segment is a promotional advertisement for 'AGT', using an 'Emotional Button' framing. Phrases like 'just when you think you've seen it all,' 'no way of telling what's coming next,' 'did not expect that,' 'conveyor belt of surprises,' and 'mind blown' are designed to evoke strong emotions of surprise, wonder, and anticipation. The goal is to make viewers feel like they'll miss out on something incredible if they don't watch, rather than providing factual information about the show's content. A neutral framing would simply state the show's premise and airtime.

Original quote: “>> This audience is about to experience [music] what we experience at every audition. >> Just when you think you've seen it all. >> We can't judge anyone on their appearance when they walk out on that stage. >> Just no way of telling what's coming next. >> Did not expect that. >> This stage is a…”

7flix promo: "Who will dare to bare when the boys are back with a new all-star lineup?" — Emotional Button (45/100)

At 16:24

This promo uses suggestive language to create intrigue for a show. It's all about the tease.

Why this score: This is a promotional announcement for an upcoming show on 7flix. The phrase 'who will dare to bare' is loaded language designed to create curiosity and an emotional response, hinting at something risqué or revealing without explicitly stating it. It's a classic emotional button technique to draw viewers in.

Original quote: “>> Next Tuesday 7:30, who will dare to bare when the boys are back with a new all-star lineup?”