The Most Valuable Instagram Funnel Training You Will Ever Watch ($100M Funnel)
Credibility score: 50/100 — Mixed Credibility. Several questionable claims detected. Watch with healthy skepticism.
BSmeter analyzed "The Most Valuable Instagram Funnel Training You Will Ever Watch ($100M Funnel)" and rated it 50/100 for credibility (a BS score of 50/100 — mixed credibility), on 2026-09-20. Its weakest claim — "Draws a stark distinction between paid ads (buy the offer) and organic content (buy into you). 🚩" — scored 20/100 and was flagged as false dilemma. 69 claims were checked against the video transcript. Scores are produced by BSmeter's AI analysis of the transcript, not independent human verification.
Of 69 claims analyzed: 6 scored under 40, 44 between 40 and 69, and 19 at 70 or above.
Claims analyzed
Paints a fantasy of massive income from minimal effort. That's a classic emotional button. 😈 — Emotional Button (45/100)
At 0:00
He's selling the dream of half a million dollars from one post a day. That's not a business plan, that's a lottery ticket with a pitch. 🔥
Why this score: The speaker is using aspirational language and a highly desirable outcome (huge income, high margins, minimal effort) to hook the audience. It's designed to trigger desire and make the listener more receptive to the 'solution' he's about to offer, rather than presenting a realistic, step-by-step process upfront.
Original quote: “Imagine this. Every single month, you get hundreds of highly qualified sales calls booked onto your team's calendar, resulting in over two, three, or even 400, $500,000 in infome coaching sales for your business at extremely high margins. All because you posted one piece of content on Instagram…”
Claims $100M in sales for 'biggest personal brands' and 'dozens of times' for '10 out of 10 brands' — zero names. Anonymous authority, pure confidence. 💀 — Anonymous Authority (45/100)
At 0:16
He's throwing around 'hundreds of millions' and 'biggest brands' without naming a single one. That's not proof, that's just a lot of words. 🚩
Why this score: The speaker makes a grand claim of generating over $100 million in sales for clients and seeing this success 'dozens of times' for '10 out of 10 personal brands.' However, he provides no specific names, case studies, or verifiable evidence to back these impressive figures. This relies on the audience trusting his word and the implied authority of working with 'biggest brands' without any actual transparency.
Original quote: “We've done that over 30 times for our clients, resulting in over hund00 million in info coaching sales for some of the biggest personal brands in the game. And on top of that, I've seen the same happen dozen dozen of times behind the scenes of nearly every 10 out of 10 personal brand you can”
Claims 'stupidly high confidence' on data access, but provides no specifics. 😈 — Confidence Mismatch (45/100)
At 0:30
He's got 'stupidly high confidence' from 'all this data' he 'accessed.' But what data? Whose data? It's just a feeling, not a fact. 💀
Why this score: The speaker asserts extreme confidence based on 'access to all this data' without specifying what data, how it was accessed, or any methodology. It's a classic move: claim insider knowledge, then use that as a shield for a bold, unbacked assertion. It's not data, it's a vibe. 🔥
Original quote: “And after getting access to all this data, I can say with stupidly high confidence that the follower counts had almost nothing to do with their success.”
Promises a 'copy and paste' framework for 'multiple six, if not seven figures every single month.' 🚩 — Plain Sales Pitch (45/100)
At 0:54
He's selling you the dream: 'copy and paste' your way to 'seven figures every single month.' If it were that simple, everyone would be doing it. 💸
Why this score: This is a classic sales pitch, setting an incredibly high expectation with minimal effort ('copy and paste'). The promise of 'multiple six, if not seven figures every single month' is designed to hook viewers, but scaling to that level consistently is rarely a simple copy-paste job. It's an emotional button, pushing the fantasy of easy wealth. 😈
Original quote: “And I'm going to make this so simple that you can copy and paste this entire framework into your own business to go and generate more leads, book more calls, and most importantly, go and scale an info coaching offer to multiple six, if not seven figures every single month.”
Claims 'seeing inside dozens of 8-figure operations' and 'scaling a handful ourselves' to back a general conclusion. 😈 — Anonymous Authority (45/100)
At 1:23
He's 'seen inside dozens of 8-figure operations' and 'scaled a handful.' Conveniently, no names, no proof. Just 'trust me, bro' with bigger numbers. 💀
Why this score: The speaker uses vague, impressive-sounding credentials ('dozens of 8-figure operations,' 'scaling a handful ourselves') to lend weight to his conclusion. Without naming specific operations or providing any verifiable details, these claims function as anonymous authority, designed to impress rather than inform. It's a common trick to establish credibility without actually providing evidence. 🔥
Original quote: “And from seeing inside of dozens of 8 figureure operations and scaling a handful ourselves, right, I can go conclude that the best offers are all built around getting into conversations with a prospect as humanly as possible.”
Draws a stark distinction between paid ads (buy the offer) and organic content (buy into you). 🚩 — False Dilemma (20/100)
At 1:43
He's setting up 'paid ads' vs. 'organic' as two completely separate universes. As if people don't buy offers from organic content, or trust the person behind paid ads. It's not that simple, mortal. 😈
Why this score: The speaker creates a false dilemma by presenting a rigid, mutually exclusive distinction between paid advertising (people buy the offer/outcome) and organic content (people buy into who you are). In reality, effective marketing often blends both, and trust in a brand or individual is crucial across all channels. This oversimplification ignores the nuances of consumer psychology and marketing strategy, forcing a choice where none truly exists. It's a classic 'either/or' fallacy. 💀
Original quote: “The problem is if you take that very approach into the Instagram and content side, you're more often than not going to be let down. The reason for it is super simple. On the paid ad side, people go and buy the offer. They buy the outcome. They buy sort of like what you can do for them. Whereas on…”
He's setting up his 'three simple things' for offers. Nothing tricky here. — No Frame (75/100)
At 2:53
Just laying out the structure of his argument. No smoke and mirrors yet. 😈
Why this score: The speaker is simply introducing the framework he intends to discuss regarding offers. It's a straightforward setup without any immediate manipulative framing.
Original quote: “really the the three things we kind of look for and this is on a very simple level right when it comes down to offers”
Don't lead with a guarantee, lead with 'transformation' — classic sales psychology. — Plain Sales Pitch (45/100)
At 3:53
He's telling you how to sell, not how to be honest. It's about positioning, not product. 😈
Why this score: This isn't about the efficacy of a guarantee, but about how to 'position' an offer on social media. It's a direct instruction on sales strategy, framing the 'transformation' as more appealing than a concrete guarantee to potential customers. It's a common sales tactic to focus on emotional appeal over hard promises.
Original quote: “you should never go and you lead with a guarantee on socials because people are in a state where they want to have a transformation.”
He wants to 'seem' like an untapped market, then gives a vague 'Airbnb clients' example. — Confidence Mismatch (45/100)
At 4:23
Wants to 'seem' unique, then offers a generic 'few clients' story. That's not 'untapped,' that's just... clients. 💀
Why this score: The speaker explicitly states the goal is to 'make it seem' like an untapped market, which implies a strategic presentation rather than an inherent truth. The subsequent example of 'a few Airbnb clients' is vague and doesn't provide specific evidence to support the claim of being an 'untapped market' or having a truly unique approach. It's a weak anecdote following a bold claim about market positioning.
Original quote: “I want to make it seem as I'm an untapped market. As an example, we once upon a time had a few Airbnb clients”
Framing Airbnb as 'best way to get into real estate' for tax deductions and cash flow. — Loaded Language (45/100)
At 4:30
Calling it the 'best way' to get into real estate is a bold claim, especially when it's just one specific strategy. 😈
Why this score: The speaker presents a specific Airbnb strategy (buy and sublet) as 'the best way to get into real estate' by highlighting cash flow and tax deductions. While these benefits exist, 'best' is subjective and ignores other real estate investment avenues with different risk/reward profiles. It's a loaded statement designed to make their approach sound superior without actual comparison.
Original quote: “market. As an example, we once upon a time had a few Airbnb clients and in the Airbnb space is obviously like, you know, rent and sublet, there's like managed properties and then there's buy and sublet. And so we had a client who was in the buy and sublet market specifically. And because it framed…”
Claiming 'different' is the key to people buying your stuff. — Confidence Mismatch (45/100)
At 5:05
He says 'different' is the magic word for sales, like novelty alone is enough. It's not. 💀
Why this score: The speaker confidently asserts that simply being 'different' or having an 'AI leverage point' will make people want to buy your product. While differentiation is important, it's not the sole driver of sales. Value, quality, and solving a real problem are far more critical. 'Different' without substance is just noise.
Original quote: “And so you really want to go and figure out how you can make yourself different because again even if you have like an AI leverage point or anything that makes people look at it and go like wow this feels or sounds different that's when they will actually want to go buy your stuff.”
Defining USP as 'building real wealth' through profitable subletting and tax deductions. — Loaded Language (45/100)
At 5:20
Turning 'short-term rental' into 'real wealth' with tax deductions. It's a classic upgrade of the mundane. 🔥
Why this score: The speaker rebrands a 'short-term rental business' into 'building real wealth' by emphasizing profitable subletting and tax deductions. While these are potential benefits, 'real wealth' is a loaded term that implies a greater, more significant outcome than simply running a business. It's designed to elevate the perceived value of the offer through aspirational language.
Original quote: “Obviously, one, what is the ICP, aka who are we actually trying to sell to? The second thing is then what is the USP of the offer? As an example, it's if if the USP is we don't help you just to build a short-term rental business. We help you build real wealth by helping you buy and basically like…”
Promising to 'replace or match W2 income' with short-term rentals so you can 'watch your kids grow up'. — Emotional Button (45/100)
At 5:51
He dangles 'watching your kids grow up' as the payoff for replacing your W2. Pure emotional manipulation. 😈
Why this score: The speaker frames the 'transformation' of their program as not just replacing income, but enabling parents to 'watch your kids grow up.' This is a blatant emotional appeal designed to tap into parental guilt or aspirations for more family time. It connects a financial outcome to a deeply personal, emotional desire, making the offer more compelling than its practical benefits alone.
Original quote: “Fairly self-explanatory with Airbnb as an example. We the transformation will be replace or match your W2 income with short-term rentals so you can watch your kids grow up, right? It's very simple like sort of transformation.”
Dismisses high earners as irrelevant, then pivots to 'it matters'. Classic volume game. 😈 — Volume Game (45/100)
At 6:45
He says 'some of you might think this is irrelevant' then immediately says 'it matters'. That's not a concession, it's a preemptive strike. 💀
Why this score: The speaker acknowledges a potential counter-argument (that high earners might find this irrelevant) only to immediately dismiss it and pivot back to the importance of his advice. It's a rhetorical trick to maintain authority and ensure everyone feels his content is for them, without actually addressing the high earners' specific needs. He's playing both sides of the argument at once.
Original quote: “right, which again, some of you might look at this and be like, well, I already do a million a month. Like this is irrelevant. It matters because once you get clear on this, you can now actually go and create better content.”
Dismisses 'authenticity' as 'fluffy' to push his 'paying customers' agenda. It's a straw man. 😈 — Straw Man (20/100)
At 7:41
He takes 'authenticity' and twists it into 'fluffy influencer type' to make his 'paying customers' approach look superior. That's not what authenticity means. 🚩
Why this score: The speaker sets up a straw man argument by mischaracterizing the concept of 'authenticity' in personal branding as 'fluffy' or only for 'influencers.' He then contrasts this distorted view with his own approach, which focuses solely on converting strangers into paying customers. This allows him to dismiss a valid aspect of brand building (authenticity) without truly engaging with its merits, making his method seem like the only 'serious' option.
Original quote: “I know people tell you you need to be authentic. You are the niche. But the point is that this is not some fluffy become an influencer type. What we want to do is we want to build a brand that's going to consistently turn strangers into paying customers. If a customer doesn't give a [ __ ] about…”
Claims 'dozens of people in every niche' to justify his 'brand positioning' solution. Convenient. 💀 — Confidence Mismatch (45/100)
At 8:04
He states 'dozens of people in every niche' as fact, then immediately offers his 'brand positioning' as the only way to 'dominate.' That's not an observation, it's a setup. 🔥
Why this score: The speaker confidently asserts that every niche is now saturated with 'dozens of people,' creating a problem that his 'brand positioning' solution conveniently solves. While competition is real, framing it as an absolute saturation in 'every single niche' without any supporting data or nuance is a tactic to amplify the perceived need for his specific strategy. He's creating the crisis to sell the cure.
Original quote: “Cuz once again, right now, we're no longer in a scenario where people look at it and go, "Wow, building a personal brand is so niche. I need to go and do that." We're now in a space where there's dozens of people in every single niche, similar to the ad market. And so the easiest way to go and…”
Uses two client anecdotes to prove 'all attention isn't good attention.' — Personal Story (60/100)
At 8:30
Two stories, one point. He's using personal client experiences to make a universal business rule. 😈
Why this score: The speaker presents two specific client cases as definitive proof that 'all attention isn't good attention.' While these are valid personal experiences, they're anecdotes, not broad market data. They illustrate a point, but don't prove it universally. It's a common move to use a few examples to stand in for a trend. 🔥
Original quote: “you're a subject matter expert and like all attention's good attention which sounds good but is actually wrong. I'm going just go through this one step at a time. Right? If all attention is good attention it can also be that you get a bunch of hate which you know maybe you get a sale out of it but…”
Claims making content on 10 different topics sends 'mixed signals to the algorithm.' — Confidence Mismatch (45/100)
At 9:55
He's talking about 'mixed signals to the algorithm' like it's a person. It's an algorithm, not a confused lover. 💀
Why this score: The speaker confidently asserts that creating content on multiple topics sends 'mixed signals to the algorithm,' implying a direct negative impact on reach or categorization. While niche focus can be beneficial, the idea of 'mixed signals' is an oversimplification of how algorithms work. They're designed to categorize and recommend based on user behavior and content relevance, not to get 'confused' by diverse interests. It's a dramatic way to push for specialization. 🚩
Original quote: “Right? And so, to kind of say that, that's why I think that all attention isn't good. The second thing is you are the niche. Well, once again, if you have stuff that you believe in that your ICP does not resonate with at all, you are literally committing suicide by talking about that. Second of all…”
Claims lack of niche leads to 'random people' and 'bad lead quality' due to algorithm. 😈 — Confidence Mismatch (45/100)
At 10:30
He's talking about the algorithm like it's a simple switch. It's a bit more complex than 'no clear-cut targeting' just because you're broad. 💀
Why this score: The idea that a broad niche automatically means 'random people' and 'bad lead quality' due to the algorithm is an oversimplification. Algorithms are sophisticated and can still find relevant audiences even for broader content, though a niche can certainly help. It's presented as a direct, inevitable consequence without nuance.
Original quote: “relationship expert, are you a fitness expert, are you a business expert? And as a result, what happens is very simply put, your content actually gets shown to random people because there's no clear-cut targeting from the algorithm who your content is for, which means you get mixed people in. The…”
Expertise alone is a 'one-legged stool' and you'll 'lose the battle' to others. 😈 — False Dilemma (20/100)
At 10:48
He's setting up expertise as a weakness, a 'one-legged stool,' implying it's not enough. That's a false choice. 🔥
Why this score: The speaker frames expertise as inherently fragile and insufficient ('one-legged stool'), suggesting that without other layers, one will 'lose the battle.' This creates a false dilemma, implying that expertise is either everything or nothing, rather than a strong foundation that can be built upon. It downplays the value of deep knowledge on its own.
Original quote: “And last but not least, showing you're a subject matter expert. Whilst I agree with that, the problem is that if all you have is your expertise, you are a one-legged stool. which means if somebody comes across and just has achieved a bigger result or might have taught you or might have just…”
Three layers (person, beliefs, accomplishments) create a 'one-off niche' to 'dominate competition for years'. 😈 — Confidence Mismatch (45/100)
At 11:06
Building a brand on 'three layers' is a good strategy, but 'dominate the competition for years to come' is a bold promise for a basic branding concept. 💀
Why this score: While combining personal brand elements is a sound strategy, the claim that it will allow one to 'dominate the competition for years to come' is a significant overstatement. Success in competitive markets involves many factors beyond this branding approach, and 'domination' is rarely guaranteed or long-lasting based on a simple framework.
Original quote: “We always want to build our brands on the person we are, the things we believe in and that we've accomplished as well as the knowledge that we have. And so by having three different layers, you kind of create a one-off one niche, which is how you're able to go and dominate the competition for years…”
Brand market fit is like product market fit: figure out if the market 'gives a shit' about what you offer. 😈 — No Frame (75/100)
At 11:23
He's just laying out a basic business concept here. No tricks, just the truth about market relevance. 🔥
Why this score: The speaker is explaining the concept of 'brand market fit' by drawing a clear and accurate analogy to 'product market fit.' This is a standard business principle: understanding if there's demand for what you're offering. There's no deceptive framing here.
Original quote: “Your brand positioning is determined by your ability to find brand market fit. Brand market fit, simply put, is the same concept as finding product market fit when you first start selling your product. You want to go and figure out if what you have is something that the market actually gives a [ __…”
He's setting up a straw man about women's desires to justify his 'market wants' advice. — Straw Man (20/100)
At 12:30
He's painting a picture of women that's convenient for his 'market' analogy. That's not a market, that's a caricature. 😈
Why this score: The speaker creates a simplified, easily dismissible generalization about 'young chicks' wanting to 'make a bunch of money and have fun' versus being with a high school sweetheart. This oversimplification serves to set up his argument about aligning with 'what the market wants,' but it's based on a straw man of women's motivations, not a nuanced reality.
Original quote: “young chicks and you want to make money around like how you should just be with the same guy from your high school, but all the women that you speak to, they just want to go be themselves, make a bunch of money, and just kind of have fun. That's very misaligned, right? And yes, while there's a is…”
Explaining the 'purple cow' concept for standing out in branding. — No Frame (75/100)
At 12:58
The 'purple cow' concept is a known marketing idea. He's just explaining it. 😈
Why this score: The speaker is referencing Seth Godin's 'Purple Cow' concept, which is a widely recognized marketing principle about differentiation. He's accurately describing the concept and applying it to personal branding without any obvious manipulative framing.
Original quote: “there's this thing called the purple cow where in a field of cows, if everyone looks the same, but one of them is purple, it's going to stand out massively. You want to do the exact same thing. I alluded to this earlier, but as you kind of map out your sort of like personal brand, you want to go…”
Citing Andrew Tate's Bugatti and 'model wife' as 'leverage points' for standing out. — Plain Sales Pitch (45/100)
At 13:20
He's using Tate's material possessions as 'leverage points' for branding. That's not strategy, that's just showing off. 💀
Why this score: The speaker uses Andrew Tate's Bugatti and the idea of having a 'model wife' as examples of 'leverage points' for standing out. This frames material wealth and superficial status symbols as key differentiators in the 'info coaching space,' implicitly suggesting that these are valid and effective strategies for personal branding, rather than focusing on genuine value or unique content. It's a pitch for flash over substance.
Original quote: “I'm going to give you a few older examples, right? Andrew Tate massively grew up. Yes, because he had interesting views, but also because he had a Bugatti. Nobody in the info coaching space or nobody in the online space had a Bugatti. Someone else would able standing out by, you know, having a…”
Using client success stories (ex-JP Morgan banker, $30M company sale) as 'leverage points' and 'purple cows'. — Plain Sales Pitch (45/100)
At 13:39
He's using client anecdotes to sell his own 'leverage points' idea. Convenient, isn't it? 😈
Why this score: The speaker presents two client success stories—an ex-JP Morgan banker and someone who sold a company for $30 million—as examples of 'leverage points' and 'purple cows.' While these could be genuine successes, they are presented as proof of concept for his branding strategy, effectively serving as testimonials to sell his methodology without providing verifiable details or context about how these specific achievements translate into a replicable 'unique lever' for others. It's a pitch, not a blueprint.
Original quote: “Now, I'm going to go give you a few leverage points that I did myself. For us, we have a client who's the exJP Morgan banker who now helps people, you know, accomplish a certain form of acquisition. By being an exJP Morgan banker, he has a unique lever over everyone else cuz people give you…”
Citing Instagram CEO Adam Mosseri for reach, then immediately pivoting. — Volume Game (45/100)
At 15:19
He cites the CEO for reach, then immediately says 'but there's something else.' It's a classic setup to diminish the initial truth. 💀
Why this score: The speaker uses a credible source (Instagram CEO Adam Mosseri) to validate the importance of Reels for reach. However, he immediately follows this with a 'but' to introduce his own, supposedly superior, strategy. This is a volume game: acknowledge a truth, then quietly pivot to your own narrative, making the initial truth seem incomplete or less important.
Original quote: “Because Instagram CEO Adam Moseri came out and said that they”
Explaining the 'top of funnel' stage of content marketing with a personal example. — No Frame (75/100)
At 16:38
He's just laying out the first stage of his content funnel — straightforward explanation of awareness. No tricks here. 🔥
Why this score: The speaker is defining the 'top of funnel' concept, focusing on building awareness and using a specific example (Amanghazi) to illustrate how personal relevance drives initial engagement. This is a foundational explanation, not a claim requiring external validation.
Original quote: “The same thing happens on the content, right? We call this the content funnel, which really has three stages. The first thing is top of funnel, right? Where essentially you just focus on actually getting awareness. People get awareness off of you if they understand what you do, who you are, why…”
Defining the 'middle of funnel' content as education and objection handling, leading to conversion. — No Frame (75/100)
At 17:21
He's just describing the middle stage of the funnel, where you educate and handle objections. Standard marketing stuff. 😈
Why this score: This segment outlines the 'middle of funnel' strategy, emphasizing education, addressing objections, and building trust to move followers towards conversion. It's a descriptive explanation of a common marketing framework, not a factual claim that can be disputed.
Original quote: “Once they follow you though, they don't just convert by themselves. Again, it comes down to educating them properly. At this stage, comes down to how does this work? What are the individual steps that need to be completed to go from A to B, to go from 0 to 1, 1 to 5, 5 to 10. How do they do it?…”
Introducing the 'content equation' as essential for getting clients from content. — No Frame (75/100)
At 17:58
He's just setting up his next big idea, the 'content equation.' It's a premise, not a promise. 😈
Why this score: The speaker is introducing his proprietary 'content equation' as a framework for converting content into clients. This is a conceptual introduction, setting the stage for further explanation, and not a verifiable claim at this point.
Original quote: “which is simply put, you need to give them belief that they can do it. It's the right thing for them to go and do and you've helped people similar to them. And once again, you bought them a funnel, once you've been able to ascend them through, that's when they're turning into actual money. Now, you…”
Pitting viral content against targeted content with a dramatic income difference. It's a false dilemma. — False Dilemma (20/100)
At 18:34
He's setting up two extremes: viral content making nothing, or niche content making a fortune. As if there's no middle ground. 😈
Why this score: This is a classic 'either/or' fallacy. He presents two options—viral content with no sales or niche content with huge sales—as the only possibilities, ignoring the vast spectrum of content strategies that can be both broad-reaching and profitable. It's designed to push you towards his 'targeted content' solution.
Original quote: “The reason this is so important is because you can take a viral content format that is going to not speak to your ICP, get a million views and make zero dollars. Or you can get 10,000 views or 5,000 views on a topic that isn't viral, a very important to your target audience, packaged in a way…”
Citing Adam Mosseri to claim Reels are primarily for new audience discovery. This is a common understanding. — No Frame (75/100)
At 19:37
He's actually got receipts for this one. Mosseri has indeed talked about Reels as a discovery engine. Fine. 😈
Why this score: Adam Mosseri, the head of Instagram, has frequently discussed the platform's focus on Reels for discovery and reaching new audiences, particularly through its recommendation algorithms. This aligns with common knowledge among social media marketers.
Original quote: “Reals as per Adam Moseri, the Instagram CEO, they're great to be shown to new people, aka especially with trial reels, Instagram reels are your discovery mechanism, your cold ads that bring in new people, right? So, that's how you get known and that's how you drive new reach. People become aware of…”
Claiming carousels are 'significantly better' than Reels for educating followers, based on internal Instagram mechanics. — Confidence Mismatch (45/100)
At 19:53
He says carousels are 'significantly better' for education because they go to followers first. That's a big leap from 'shown to followers first' to 'significantly better' for DMs. 💀
Why this score: While it's true that carousels often get more initial visibility among existing followers, and can be effective for educational content, stating they are 'significantly better' for driving DMs than Reels for 'educated people' is a strong, definitive claim that lacks specific, quantifiable evidence. The 'shown to followers first' mechanism doesn't automatically translate to 'significantly better' conversion rates without further data.
Original quote: “But now if you rely on the same mechanism to get you more educated people into the DMs eventually reals actually aren't the best format. Yes, they still work to an extent, but carousels/th threads how we call them work significantly better because carousels like those swipeable little sliders, they…”
Explaining Instagram story mechanics for funnel stages — straightforward. 😈 — No Frame (75/100)
At 20:30
He's just laying out how Instagram stories work in a funnel context. No tricks here, just the platform's mechanics. 😈
Why this score: The speaker is describing the known behavior of Instagram's algorithm regarding story visibility based on user engagement. This isn't a claim of his own, but a description of how the platform functions, which is generally understood by active users. It's a foundational piece for his funnel strategy.
Original quote: “means it's a lot more effective and again makes them higher intent. And last but not least, when you look at the bottom of the funnel, those are people who already know and like you and to an extent trust you, which we would use the stories, right? that we would use our Instagram stories as really…”
Turning fans into customers — the core promise of the funnel. 😈 — No Frame (75/100)
At 20:53
This is the whole point of a sales funnel, isn't it? Moving people from casual interest to actual buyers. It's the goal, not a trick. 😈
Why this score: The speaker is articulating the objective of the funnel strategy: converting engaged followers into paying customers. This is a standard marketing goal and not a deceptive claim. He's setting the stage for the 'how-to' part of his presentation.
Original quote: “And that's really where you're going to go and turn people from fans into interested potential customers. You want to go and be aware now with that in mind, what are the topics and the formats that you're going to be putting at every single individual place.”
Using Shelby Sap as a 'prolific brand' example, then immediately hedging. 💀 — Volume Game (45/100)
At 21:04
He calls her 'prolific' and 'fantastic,' then immediately says he doesn't 'know exactly how her brand works.' That's a classic volume game. 💀
Why this score: The speaker introduces Shelby Sap as a prime example of successful Instagram funneling, calling her brand 'prolific' and doing a 'fantastic job.' However, he then quickly qualifies this by stating he doesn't 'know exactly how Shel's brand works' and only has a 'very good idea.' This is a rhetorical tactic to present an authoritative example while simultaneously creating an escape hatch for any potential inaccuracies in his analysis. It's a 'say it loud, then whisper the disclaimer' move.
Original quote: “Now, to go and underline that and show you that I'm not just talking some [ __ ] let's go and look at one of the most prolific brands that I think is doing a fantastic job, which is Shelby Sap, right? Simply put, so let's go and look at her stuff. Now, I want to be very prefaced by saying this, but…”
Dismissing advice because 'she makes too much money' — a classic appeal to wealth. 😈 — Confidence Mismatch (45/100)
At 22:36
He says she 'should' do more, then immediately backs off because of her income. Wealth isn't always wisdom. 💀
Why this score: The speaker implies that Shelby's success (making 'too much money') overrides any potential critique of her strategy. This uses financial success as an unchallengeable authority, even when the speaker believes her methods could be improved. It's a convenient way to avoid defending a point.
Original quote: “Now, when you look at Shelby's stuff, she doesn't ink filament in carousels as much as I believe she should, but she makes too much money, so can't really say [ __ ] to her, you know?”
A rapid-fire origin story to establish authority — the classic 'rags to riches' setup. 🔥 — No Frame (75/100)
At 23:00
He's just laying out his bona fides, from barista to 'number one sales company.' Standard self-promotion. 😈
Why this score: The speaker is providing a brief personal history to build credibility and demonstrate his experience in sales, moving from humble beginnings to significant success. This is a common and straightforward way to establish authority before diving into training content.
Original quote: “have sold three lattes as a barista, knocked on doors, selling pests, control and built the number one sales company.”
The 'three engines' analogy — simplifying a complex process into digestible parts. ⚙️ — No Frame (75/100)
At 23:27
Breaking down the funnel into 'reach, nurture, convert' engines. It's a clear, if basic, structural explanation. 😈
Why this score: The speaker is using a metaphor ('three engines') to explain the different stages and functions of a sales funnel. This is a common teaching technique to simplify complex processes into understandable components, making the strategy more accessible to the audience.
Original quote: “combining that now gives her three engines. an engine that like you know reaches new people and helps her grow the audience, an engine that helps her nurture the audience and ultimately generate leads as well. And an engine that converts people into high intend leads and ultimately gets them into…”
Equating an Instagram profile to a 'website' — a familiar concept for a new context. 🌐 — No Frame (75/100)
At 24:24
Comparing an Instagram profile to a website to make its function clearer. It's a simple analogy. 😈
Why this score: The speaker is drawing a comparison between an Instagram profile and a website. This analogy is used to help the audience understand the strategic importance and potential functionality of an Instagram profile by relating it to a more traditional and widely understood digital asset.
Original quote: “Now, when it comes to your Instagram profile, you kind of want to look at it very similarly put to an Instagram website, right?”
Critiquing a profile for not immediately explaining what the person does. 💀 — No Frame (75/100)
At 25:00
He's just pointing out that a profile needs to be clear about its purpose. Basic sales funnel stuff. 🔥
Why this score: The speaker is making a straightforward observation about the clarity of a profile, comparing it to a website. It's a fundamental principle of online presence: tell people what you do, or they'll bounce. No trickery here, just common sense. I've seen mortals make this mistake since the first marketplace. 😈
Original quote: “you have no clue what the [ __ ]”
Dismissing a bio as 'pretty damn bad' without specific, actionable feedback. 🙄 — Loaded Language (45/100)
At 25:05
Calling it 'pretty damn bad' is just emotional fluff. Tell me *why* it's bad, not just that it is. 😈
Why this score: The speaker uses strong, dismissive language ('pretty damn bad') without immediately following up with concrete reasons or specific examples of *why* it's bad, beyond 'minus points for following too many people.' It's an emotional judgment rather than a precise critique, meant to sway opinion rather than inform. I've heard more convincing arguments from a toddler. 💀
Original quote: “is pretty damn bad.”
Equating an Instagram profile to a 'landing page' for a 'good website'. 🚩 — False Equivalence (20/100)
At 25:19
An Instagram profile is NOT a landing page. They serve different functions, mortal. Don't confuse them. 😈
Why this score: The speaker explicitly calls an Instagram profile a 'landing page' when discussing a 'good website.' While an Instagram profile can *lead* to a landing page or act as a first touchpoint, it fundamentally lacks the dedicated conversion-focused design, analytics, and customization of a true landing page. It's a false equivalence that oversimplifies the complexity of a sales funnel. I've watched mortals try to pass off a mud hut as a palace for millennia. This is just the digital version. 💀
Original quote: “what I would call like a landing page is this super clear username.”
Demanding unfollows for crypto profile pictures, using an emotional appeal. 🙄 — Emotional Button (45/100)
At 26:28
He's not just advising, he's threatening unfollows over a profile picture. That's not teaching, that's controlling. 😈
Why this score: The speaker uses an emotional ultimatum ('please unfollow me') to discourage a specific type of profile picture (crypto). This isn't about objective advice; it's about leveraging his perceived authority and the viewer's desire to stay connected to him, rather than providing a logical reason for the advice. It's a cheap trick to enforce conformity. I've seen cult leaders use subtler tactics. 🔥
Original quote: “if you do this, please unfollow me. If you have like a crypto pictures, like if you do”
Declaring NFT/crypto users 'dumb' and 'hating money' — pure emotional button pushing. — Emotional Button (45/100)
At 26:30
He's not arguing, he's just insulting anyone who disagrees. That's not a point, that's a tantrum. 😈
Why this score: The speaker uses strong, dismissive language ('you're dumb,' 'you literally hate money') to immediately alienate and shut down any opposing views on crypto or NFTs. It's designed to trigger an emotional response and establish his authority through aggressive dismissal, rather than reasoned argument. It's a classic 'my way or the highway' opening. 💀
Original quote: “do this, please unfollow me. If you have like a crypto pictures, like if you do an NFT, you're dumb. You literally hate money.”
Listing essential Instagram bio elements — a straightforward guide. — No Frame (75/100)
At 26:46
He's just laying out a standard blueprint for a 'good' Instagram bio. No tricks, just the usual playbook. 😈
Why this score: The speaker is providing common advice for optimizing an Instagram bio, including transformation, background, authority, and achievements. This is a standard, widely accepted set of best practices in social media marketing, presented without any manipulative framing or hidden agenda. It's a direct instruction. 🔥
Original quote: “Number three, and this is probably the most important thing when you have like your Instagram bio, right? And I made an in-depth video on this by the way if you want to check it out on my profile. But again, with the bio, you just want to make sure you have a clear-cut transformation, potentially…”
Suggesting personal statements and CTAs for bios — standard marketing advice. — No Frame (75/100)
At 27:07
More basic advice for a bio – personal touch and a call to action. It's all standard stuff. 😈
Why this score: This continues the straightforward advice on Instagram bios, recommending a personal statement and a clear Call to Action (CTA). These are fundamental elements of effective online profiles, aiming to build connection and guide user behavior. No hidden agenda, just direct instruction. 🔥
Original quote: “And then usually either have like a personal statement like husband F2 or like, you know, part-time paddle pro, whatever it might be, as well as a CTA of like, hey, what I can actually go and achieve.”
Outlining Instagram story highlights and pinned posts strategy — a clear tactical guide. — No Frame (75/100)
At 27:16
He's just giving a step-by-step guide for setting up Instagram highlights and pinned posts. It's a direct tactical breakdown. 😈
Why this score: The speaker is providing practical, actionable advice on structuring Instagram story highlights (origin story, journey, results) and pinned posts (transformation, tactical blueprint, student success). This is a clear, instructional segment offering specific strategies for profile optimization, without any deceptive framing. It's a straightforward 'how-to' guide. 🔥
Original quote: “Next things up that you want to go and do is you want to have some some form of story highlights. Again, very simply put, like the storytelling should be like about me where you tell your origin story layered and framed in a way that makes it relevant to your ICP. You want to do like your journey,…”
Immediately retracts income claims after making them — the old volume game. — Volume Game (45/100)
At 29:04
Promises 'a few hundred grand a month' then instantly says 'we can't really make any income disclaimers'. That's not a disclaimer, mortal, that's a quiet retraction after the hook. 💀
Why this score: The speaker explicitly states 'help you go and add a few hundred grand a month potentially' and then, in the very next breath, adds 'Again, we can't really make any income disclaimers here.' This is a classic 'volume game' where a bold claim is made, and then immediately walked back with a disclaimer, hoping the initial, more appealing statement sticks with the audience while legally covering their tracks. It's a common sales tactic to create excitement without full accountability.
Original quote: “Again, we can't really make any income disclaimers here. If that sounds interesting to you, just click a link to book team and pretty much from there, see if we're a good fit.”
Dismisses frequent posting as 'stupid' and 'not the best idea' without any data. — Confidence Mismatch (45/100)
At 29:22
Declares 'spamming trial reels' and posting 'six times a day' as 'stupid' with zero evidence. That's not insight, that's just an opinion wearing a crown. 😈
Why this score: The speaker confidently states that 'spamming trial reels' is 'pretty stupid' and posting 'six times a day or five times a day is not the best idea that I've seen.' While this might be his personal experience or belief, he presents it as a definitive truth without offering any data, case studies, or industry benchmarks to support why these strategies are ineffective or 'stupid.' It's a strong opinion delivered with the authority of fact.
Original quote: “Spamming trial reels, I think it's pretty stupid. posting six times a day or five times a day is is is is not a not the best idea that I've seen.”
The speaker suggests a content split of 4-6 Reels and 1-2 Carousels weekly as a 'good split'. — Confidence Mismatch (45/100)
At 30:43
Calls 4-6 Reels and 1-2 Carousels a 'good split' like it's gospel. That's just *their* split, mortal. 💀
Why this score: The speaker presents their specific content split as a 'good split' without offering any data or context to support why this particular ratio is universally optimal. It's an assertion of best practice based solely on their own experience, not on broader evidence.
Original quote: “reels on a weekly basis and then one to two carousels on a weekly basis. That is a good split is just find the topics.”
The speaker outlines two methods for content topic research. — No Frame (75/100)
At 30:54
Just laying out their process for finding content ideas. Straightforward enough. 😈
Why this score: The speaker is detailing their internal process for researching content topics. This is a description of their methodology, not a claim that requires external verification.
Original quote: “When it comes to the actual topic, honestly, there's two ways that we research.”
The speaker introduces their second content research method: analyzing competitors, using Jeremy Haynes as an example. — No Frame (75/100)
At 31:40
Second 'secret' is checking out competitors. Again, not exactly reinventing the wheel. 😈
Why this score: The speaker is describing a standard competitive analysis technique for content strategy. It's a common practice and not presented with any deceptive framing.
Original quote: “The second thing I would then go and do is I would go and find competitors. So as an example, I would let's say take Mr. Jeremy Haynes, right?”
The speaker recommends a tool called 'Sort Feed' for analyzing competitor content. — Plain Sales Pitch (45/100)
At 31:47
Recommends 'Sort Feed' like it's a secret weapon, but it's just a browser extension. Sounds like a soft pitch. 🚩
Why this score: The speaker is promoting a specific tool, 'Sort Feed,' as a highly recommended solution for analyzing competitor content. While it's presented as a helpful tip, the strong recommendation for a specific product leans into a promotional tone, even if not a direct sponsorship.
Original quote: “It's in a similar vertical to me. So what I would do if I come to Jeremy Haynes's page, I would use a tool called sort feed. Okay? If you just type it in, it's called sort fee.”
The speaker describes 'Sort Feed' as a highly recommended downloadable extension. — Plain Sales Pitch (45/100)
At 31:56
Again, 'highly recommend' this extension. The enthusiasm for a specific product is a dead giveaway. 🚩
Why this score: The speaker reiterates their strong recommendation for the 'Sort Feed' extension. This continued emphasis on a specific, third-party tool, especially with phrases like 'highly recommend it,' functions as a soft sales pitch, encouraging viewers to download and use it.
Original quote: “So it's it's a basically like an extension that you could download, right? I highly recommend it. So you just basically do that.”
Dismisses content as not 'ripping the hardest' without defining what that means. 💀 — Loaded Language (45/100)
At 32:31
Uses vague, subjective terms like 'ripping the hardest' to dismiss content, then pivots to 'super viral' without a clear metric. It's all vibes, no data. 🔥
Why this score: The speaker uses colloquial, undefined terms to evaluate content performance. 'Ripping the hardest' is subjective and lacks any measurable criteria, making it impossible to verify or refute. This is a classic move to dismiss something without actually having to provide a concrete reason. It's just 'I don't like it' dressed up as analysis.
Original quote: “Okay, cool. That's actually kind of interesting. Maybe the the real truth." I could go and look at obviously his content doesn't seem to be ripping the hardest, but if I look at something that's really hard-hitting, that's super viral people prior to the call or prior to the webinar and nobody's…”
Claims 'phone numbers could be burnt' as a reason for low show rates. 💀 — Confidence Mismatch (45/100)
At 32:49
Offers 'burnt phone numbers' as a confident, specific problem without any evidence or explanation of how that happens. It's a guess presented as a diagnosis. 🚩
Why this score: The speaker confidently asserts that 'phone numbers could be burnt' as a reason for poor show rates. While this is a possibility in some contexts (e.g., spam flagging), it's presented as a definitive, specific issue without any supporting evidence, context, or explanation of how this 'burning' occurs or how it was identified. It's a leap from observation to a specific, unverified cause.
Original quote: “That's for sure. Your phone numbers could be burnt. That's one. >> So again, I would say now that's setter based. If I have a if I have a topic, either have a different opinion, I have a different approach, or I have a super big strategy, I can go and leverage that as a research find to go and…”
Claims their schedule made a client '$300K last week' without any proof. 💰 — Confidence Mismatch (45/100)
At 33:40
A bold '$300K last week' claim, tied directly to 'our schedule,' with zero evidence. That's not a case study; it's a sales pitch in disguise. 😈
Why this score: The speaker makes a direct, high-value claim: 'this is exact schedule we follow to make our client 300K last week.' This is a significant financial claim attributed directly to their method, but it's presented without any supporting evidence, client name, or verifiable details. It's a classic move to build credibility and sell a method by citing impressive, but unverified, results.
Original quote: “Oh this one as an example the 25 5k per month posting schedule. That sounds very aligned with me. So I could go and say, well, this is exact schedule we follow to make our client 300K last week. Boom, boom, boom, boom, boom. So now we actually have like a very good little way to go and essentially…”
Claims they 'tweak' working formats, not copy them, a distinction without a difference. 🎭 — Volume Game (45/100)
At 33:59
They say they 'tweak' what's working, not 'copy.' It's a semantic dance to avoid admitting they're just repurposing popular content. 💀
Why this score: The speaker attempts to draw a distinction between 'copying word for word' and 'finding a format, a style, a hook that's working and then we tweak it.' This is a subtle rhetorical move to make their process sound more original than it might be. In practice, 'tweaking' a successful format is often a form of copying with minor modifications, but framing it this way allows them to claim originality while still leveraging proven content strategies.
Original quote: “right? The one thing is we don't take something and copy it word for word. What we actually go and do is we find a format, a style, a hook that's working and then we tweak it into what we do.”
Calling a complex process 'fairly simple' — classic Confidence Mismatch 😈 — Confidence Mismatch (45/100)
At 34:45
He says 'fairly simple' right after listing multiple steps and a 3-4 hour block. That's not simple, that's a time commitment. 💀
Why this score: The speaker minimizes the effort involved in content creation by calling it 'fairly simple' after detailing a multi-step process that takes several hours. This downplays the actual work, making it seem more accessible than it might be for a beginner.
Original quote: “It is fairly simple.”
Citing Mr. Beast for 'quality beats quantity' — a classic Anonymous Authority move. 😈 — Anonymous Authority (45/100)
At 34:57
He's quoting Mr. Beast like it's gospel. Mr. Beast is a creator, not a universal law. 💀
Why this score: The speaker uses Mr. Beast's quote to support the idea that 'quality beats quantity.' While Mr. Beast is a successful creator, his experience is anecdotal and specific to his niche and audience. Presenting his statement as a universal truth for all content creation, especially in a business context, is an appeal to an anonymous authority rather than data or proven strategy.
Original quote: “And so again, the biggest thing that I have is quality beats quantity because as Mr. Beast said, "It's easier to get one video that hits 5 million views than to create 50 videos that get 100,000 views each."”
One video booked out a client for a month — that's a Personal Story, not a universal strategy. 🍒 — Personal Story (60/100)
At 35:08
One success story doesn't make a rule. That's an anecdote, not a blueprint. 😈
Why this score: The speaker uses a single instance of a video booking out a client for an entire month as evidence for the 'quality beats quantity' principle. While this is a valid personal experience, it's an n=1 case. It doesn't prove that this outcome is replicable or a guaranteed result for others, especially without more context on the client, industry, or specific video content.
Original quote: “And I already believed that. We've had one piece of content that just booked out our client for the entire month because that particular video, it had clear intention.”
Giving away 'not too valuable' steps to create friction and drive sales. Classic. 😈 — Plain Sales Pitch (45/100)
At 36:40
He's openly admitting to strategically holding back value to create a pain point. That's not a secret, it's a sales tactic. 💀
Why this score: The speaker is transparently outlining a common sales funnel strategy: provide some free value, but intentionally leave out the 'hard parts' or areas where people typically struggle. This creates friction, which then positions his paid services as the necessary solution. It's a calculated move to convert free users into paying clients by leveraging their frustration.
Original quote: “And so, what I go and do is I find these steps that are actually like not too valuable or that I'm okay with them figuring out by themselves so that when they get to a point where there's friction or they're getting scared, they want to go work with me. So, as an example, if they want to go and run…”
Driving traffic to DMs for a 'unique advantage' to warm up leads. It's a funnel, not a friendship. 🔥 — Plain Sales Pitch (45/100)
At 37:39
He's laying out the entire strategy: free value, then DMs, then 'warm them up' for a sales call. It's a step-by-step guide to monetization. 😈
Why this score: The speaker is detailing the exact process of moving potential clients from consuming free content into a direct messaging environment. He explicitly states this is to gain a 'unique advantage point' to 'warm them up' and 'convince them to book a sales call.' This is a clear, step-by-step explanation of a sales funnel designed to convert leads, presented as a core strategy.
Original quote: “By giving something away of value, I lead with value. I give them some goodwill, right? which means they actually want to, you know, potentially transact with me. And it gets them to reach out. It gets them to go and say, "Hey, I'm actually serious about this in my head at the minute at least." We…”
Instagram stories are 'strategic marketing pieces' to 'liquidate intent to buy.' — Plain Sales Pitch (45/100)
At 38:33
He's not just describing a tool; he's selling you on its 'strategic' power to make people buy. That's the whole point, isn't it? 😈
Why this score: The speaker frames Instagram stories not as a casual feature, but as a highly engineered tool for sales. The language 'strategic marketing pieces' and 'liquidate intent to buy' clearly positions this as a sales-oriented presentation, rather than a neutral explanation of a feature. It's a pitch for his expertise.
Original quote: “essentially the one thing that we really like when it comes to Instagram stories is we like what's called sequences, right? On the surface, they just look like little snapshots from your life. But for us, they're actually like very strategic marketing pieces that we use to overcome objections,…”
Hooks are 'very specific' and make leads think 'Damn, this feels relevant to me.' — Confidence Mismatch (45/100)
At 39:00
He's describing a mind-reading trick with absolute certainty. 'Very specific' and 'they're like, damn' is a bold claim for predicting human thought. 💀
Why this score: The speaker asserts a very specific and confident outcome for his 'hook' strategy, claiming it will make leads feel a precise emotional response ('Damn, like this actually feels awfully relevant to me.'). This level of certainty about predicting individual psychological reactions in a broad audience is a confidence mismatch, as human behavior is rarely that predictable, especially without specific data or examples to back it up.
Original quote: “We lead with like a hook which is solely here to go and get attention. And again, it's very specific. Like we already preface something the lead is thinking in their head and they're like, "Damn, like this actually feels awfully relevant to me."”
The 4-slide sequence: hook, dismantle objection, prove truth, then 'DM us to get started.' — Plain Sales Pitch (45/100)
At 39:11
He's laying out a 'value' sequence that ends, predictably, with a direct call to action for his services. It's a funnel, not a philosophy. 😈
Why this score: The speaker outlines a four-step 'story sequence' that systematically addresses potential customer objections and builds trust, culminating in a direct call to action ('DM us to go and get started'). This entire structure is presented as a method to convert leads into clients for his 'XYZ' services, making it a clear sales pitch disguised as a strategic breakdown.
Original quote: “So, for example, when we did Airbnb, a lot of people's issue was, "Oh, what if the landlord says no? The landlord wouldn't let you sublet the property. They could do it themselves." So, we would literally just go and say, "A bunch of people will keep saying this stuff and they'll like just pinpoint…”
Offering 'five tips' to sign clients faster — a classic hook. — No Frame (75/100)
At 40:30
He's setting up a common problem and promising a solution. Standard lead-in, nothing tricky here. 🔥
Why this score: This is a straightforward opening to a content piece, identifying a pain point (struggling to get clients) and offering a clear, actionable benefit (five tips to sign them faster). It's a direct appeal to the target audience's needs, without any immediate manipulative framing.
Original quote: “you generate by saying this. If you're struggling to get clients, I got five tips that'll help you sign some faster. Anyone, right?”
Claiming a 'very different approach' to DM setting without specifics. — Confidence Mismatch (45/100)
At 41:14
He says 'very different approach' like it's a secret sauce — but gives zero details. That's just confidence talking. 💀
Why this score: The speaker asserts a 'very different approach' to DM setting, implying unique or superior methods without providing any immediate evidence or explanation of what makes it different. This creates a sense of exclusive knowledge or a proprietary system, leveraging confidence to build intrigue rather than offering concrete information.
Original quote: “Let me go and show you exactly how we go and leverage DMs. Because I will be honest with you, DM setting is probably the one thing aside of the content that we have a very different approach at.”
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