| Primary job | Verify whether the claims made in a specific video, reel or podcast are true | Find and track everywhere your brand, competitors and keywords are being discussed |
| Video and audio transcript analysis | Transcribes the audio and extracts every verifiable claim from what's actually spoken | Surfaces mentions across social and web sources; not a transcript-level claim analysis |
| Accuracy vs sentiment | 0-100 credibility score per claim, cross-referenced against live web sources with evidence linked | Sentiment analysis (positive / negative / neutral) — measures tone, not factual accuracy |
| Monitoring and real-time alerts | None — BSmeter only analyzes links you give it | Core strength: real-time alerts across social platforms, news, blogs, forums and 75+ review sites |
| Reporting and team workflow | Per-analysis results only — no dashboards, share of voice or seats | Boolean search, share of voice, competitor benchmarking, scheduled reports, dashboards, API, team access |
| Pricing and entry point | Free tier; Basic $3.99/mo; Premium $8.99/mo | Company Plan from $599/mo on an annual contract; self-serve tiers retired for new customers in July 2025 |