| Fact-checking a specific video on demand | Paste any YouTube, TikTok, Reel or podcast link. It transcribes, pulls out each claim, and returns a 0-100 credibility score per claim with sources linked. Any topic, worldwide. | Covers the viral claims its newsroom selects and researches. There's no self-serve checker for a link you supply. |
| Checking while you watch | Chrome and Firefox extension flags claims in sync as the video plays, and surfaces relevant viewer comments alongside. | Fact-checks are read as articles on factly.in or watched as explainer videos on its YouTube channel — no in-player overlay. |
| Deepfake signals and logical-fallacy flags | Automatically flags AI-generated or manipulated media signals and fallacious reasoning on every check. | Does image and video verification by hand inside its reporting when a story calls for it — thorough, but not offered as a self-serve tool. |
| Who does the verifying | AI cross-referencing live web sources in minutes. Evidence is linked so you can audit it, but no human editor reviews the verdict. | Trained human fact-checkers working to a published, IFCN-audited methodology with named bylines and clear verdict labels. More reliable per claim than any automated score. |
| Indian and regional-language misinformation | Transcribes and checks many languages, but has no regional newsroom, no reader tipline, and no local editorial context. | Publishes in English, Telugu and Kannada, and runs a WhatsApp tipline that surfaces claims going viral inside closed Indian networks — reach BSmeter simply doesn't have. |
| Track record and accountability | A newer AI product. Shows its sources and its score for every claim, but has no external accreditation and no formal corrections process. | Verified signatory of the IFCN Code of Principles, operating since 2016, with a transparent methodology, funding disclosure and a public corrections policy. |